Competition cases are a misnomer and misleading. If all cases should examine competitors and the competitive dynamic of an industry, how can there be isolated competition cases? There cannot be, and trying to prepare for competition is really a waste of time. So why do we teach this technique? We teach the competition strategy case technique not because we expect a candidate to receive cases using just this isolated competition logic, but rather to present a way to analyse competition issues within any case. That an entire session is dedicated to competition analysis should indicate just how important this technique is. Too many candidates apply the Porter’s Five Forces, thinking it is enough to analyse competitors. There are too many problems using the Porter approach. Primarily, we have yet to see a candidate apply this technique correctly, because the majority of candidates have a very high-level understanding of the theory and techniques behind this type of strategy analyses.
A deep and thorough understanding of competition analyses will provide most of the skills a candidate needs to solve any strategy case. So taking the time to understand our counter-intuitive way to solve these cases is important.
Moreover, competition frameworks are not intuitive and therefore not easy to apply in a case. It is important for candidates to first understand the logic of competition case before trying to apply frameworks. This video explains that logic.
This case video is animated. Selected screen shots of the video are presented below. Clients will find this video in session 8 of the online case solution library. The video is only available to clients of our case coaching service.
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