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Posts tagged ‘Case study’

Oil & Gas case interview candidates aggressively poached

In just 2 weeks, Firmsconsulting has seen six clients withdraw from the interview process to accept lucrative energy industry offers. Three had written offers in hand from BCG, Bain and McKinsey. The geographical scope of the offers, range of degrees affected and that such poaching has happened since at least June 2011 warranted us discussing this trend in more detail.

For context, since mid-2011, a client has withdrawn from our program every single month to accept an energy industry offer. That our clients span over 60 countries and the trend keeps increasing indicates the energy sector is far from its peak in hiring. All degrees have been positively affected, though MBA’s with heavy construction and/or energy experience and PhD’s with energy backgrounds are the dominant group.

Consulting firms are therefore even more desperate to find oil and gas talent since they are losing so many consultants, candidates in the interview process and interested profiles. Read more

McKinsey Case Interview Video, new: Learning the answer-first approach

 

Candidates should never begin their case preparation by learning the McKinsey approach. For the simple reason that if the interviewer is leading, which is the McKinsey style, how does the candidate know they would have identified the area of analysis without guidance? Those prompts from the interviewer are more important than candidates realize and many cannot solve cases without them.

So we start from the BCG approach, where the candidate must lead, and we can test their ability to prioritize issues and solve the case. Only after they can prove their skill to lead us in the analyses, we will switch and lead the candidate. McKinsey, and Bain, use an answer-first approach, sometimes called hypotheses. The problem with building hypotheses is that they are messy; it is difficult to apply MECE and application thereof usually requires some knowledge of the subject. For example, how easy is it to brainstorm the drivers of Pharma trial success if you know nothing about the industry? Not easy at all.

Most candidates build terrible hypotheses, which overlap and not really insightful We teach candidates a very clever and simple technique to build elegant, appropriate and MECE hypotheses by using the BCG style approach they have learned until now. In other words, candidates have to make just one change to the approach we already taught them, and they can use hypotheses. After this session, candidates should now be able to handle Bain, BCG and McKinsey cases.

Beyond a logical way to build hypotheses, we also teach a simple and useful technique to develop more than one key hypothesis. This is one of the most effective techniques to generate multiple relevant hypotheses.

There are profound differences between BCG, Bain and McKinsey, both in terms of their approaches to cases and the firms themselves. In this session we take some time to discuss these differences, and the implication for the candidate’s style of working and preferences.

Clients will find this video in Session 6 of the online case solution library. The video is only available to clients of our case coaching service.

 

Case Interviews in BCG Istanbul & McKinsey Boston

“Dear Michael,

Thank you for the wonderful discussion about management consulting in Turkey. 

If you recall, I am very likely to interview with BCG Istanbul & McKinsey Boston. I worked for another major consulting firm in Dubai prior to pursuing my MBA. While I like my current firm and it is highly regarded, I am keen to go back to Turkey and join a larger firm.

It would be great if you could offer me any advice in making this decision.

Melike*” Read more

What must I do on my first business case?

“Hi Michael,

I really enjoyed meeting you and your team a few weeks ago. Thank you for taking the time to join me for coffee and discuss my career. I thought your stories were a little funny but really insightful, especially the Paris Hilton analyses. I never looked at it like that before. You were right, Joe Davis is a great guy to work with, and likes constant contact.

If you recall, I mentioned I would be going onto my first business case engagement at BCG and wanted to know if you had any specific guidance on what I need to know to support my manager. I do not have a quantitative background and read history at Oxford. Any tips or guidance will be greatly appreciated.

I would prefer printing the advice, so if you could kindly respond as an article that would be great.

Scott” Read more

Ranking McKinsey, Bain, BCG, Monitor, Deloitte, Accenture: Monitor Company…should you steer clear?

Monitor Group

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You worked hard to get your MBA, graduate degree or undergraduate degree. It was not easy. You made sacrifices. Your family made sacrifices. You spent tens of thousands of dollars. You need to make sure the firm you join is as committed to your development as you are to succeeding. In today’s post, we will discuss Monitor Company. Monitor Company was a firm founded with great promise. No less a person than Michael Porter gave his blessing (but not his complete time and attention) to this firm as a founding partner. In the late 80’s and early 90’s Monitor was so full of promise. It was mentioned in the same breath as McKinsey, Bain and BCG. To say Monitor has fallen would be to mislead you. It never rose very far for it to fall much. Although, we can say it never lived up to its potential. Read more

Framework for answering a McKinsey, Bain and BCG data-analyses case interview question

In all the coaching for case interviews, candidates always under-prepare for data analyses questions. Maybe it’s because these questions do not appear to be as glamorous as case questions involving hypotheses and decision trees, or maybe because candidates think they are easier; either way, the failure rate on data analyses questions is much higher.

Data-analyses case question usually contain one or more of the following:

  • Data presented in a graph, table or text.
  • Questions based on the data.
  • A recommendation based on the answers to the questions you provided. (If you get the answers wrong, there is no way you will get the recommendation correct)

Today we have posted a video in FirmsConsulting TV to help you understand and solve these types of problems. If you found this video useful and want more personal, more high quality and more effective training, then sign up for Case-Athon.

Here are the common mistakes candidates make:

  • Lack of preparation. There are many, many different types of graphs, tables and text depictions. Candidates do not spend enough time becoming familiar with the options. They just assume they will understand the data when it is presented.
  • Misunderstanding units. This is such a common error. Candidates do not check units and their implications. Always check units of measurement.
  • Confusing terms. Candidates commonly confuse terms like earnings, turnover, revenue, operating profit, net profit, bottom-line, top-line, fixed costs, variable costs, direct costs and variable costs. These are simple to learn before the interview.
  • Not reading axes. Candidates fail to both confirm the units of the axis and, the minimum and maximum points. Not all graphs start at “0” or end at “100”. Not all graphs are in percentages. This is a really common mistake where candidates assume graphs are in percentages.
  • Confusing average. Mean and median are different. So is the arithmetic and geometric averages.
  • Not relating the data back to value. Always take the data you are given and tie your story back to how the company, business, factory, market, store etc creates value. In simple terms this means increasing profits (raising revenue or lowering costs). This is by far the most common mistake made.
  • There is always something important that is missed. You are being tested to analyze data. Not everything will be clearly stated. Important information will be hidden in the data. You need to find it.

Here is our advice:

  • Read the questions first so you know exactly what you are searching for.
  • Always read all the data presented before finalising your answer.
  • Ask for clarification of any word that is new or unclear to you.
  • Expect to use basic arithmetic; multiplication, addition, subtraction or division. If you think you need any more, you are complicating the solution.

Are you struggling with McKinsey, Bain or BCG case interview preparation? Here are the common mistakes made when using MECE, decision trees, hypotheses and 80/20 to solve case questions.

Mi Poster de Homer

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It is peak interview season and we are working overtime helping candidates prepare. These are our observations for why so many candidates are failing to master the case questions. Read this carefully since you are likely making these same mistakes. To see video tutorials to answer case questions go here or join our Case-Athon training program. It’s the only online global interview preparation program for McKinsey, Bain and the BCG. You can attend via Skype and we cover all the questions you will encounter. We still have some places left.

Not knowing that there are different types of cases. There are five types of case you will encounter. You can read about them here. The guide below is for general business cases, which are the most common and toughest to solve. To solve brain teasers and logic questions you will apply a different approach.

Not knowing the definitions of the common techniques. Yes, this is common. Every single candidate we have coached misunderstands at least one of these concepts and applies it incorrectly. If you do not know its definition, how can you use it?

MECE – means mutually exclusive and collectively exhaustive. It means you have listed every single option available and each option is independent of the other. That means you can isolate one option and test it without impacting the other options.

Decision tree – A decision tree takes an issue, decision or question and logically breaks it down into a sub-question. When you do this correctly, it looks like a tree lying on its side with the top on the left and the base on the right.

80/20 – It means focusing your time and effort on that part of the problem/or solution which will generate the majority of the answer. Usually, 20% of the issues impact 80% of the desired outcome. It means ignoring, or dedicating less time, to problems which are real but have a smaller or negligible impact.

Hypothesis – This is one that is widely focused upon and used. It has become a cliché but is widely used incorrectly. A hypothesis is not the problem. A hypothesis is also not the reason. It is both: it is a statement containing both. For example: The store lost out on peak summer shopping times because the trucking strike meant that merchandise was delivered too late to be unpacked. Can you see the problem (also called observable phenomenon) and reason (the problem)?

Not knowing how to apply them. Just about everyone gets this wrong. They do not know how these concepts fit together or when and how to use them. They all fit together and should not be used in isolation.

  • In every case, the first thing you need to do is confirm the problem statement you are solving. This may sound obvious, but about 50% of candidates do not do this and fail the case since they solve the incorrect problem.
  • Next, develop the framework you will apply. Irrespective of the framework you choose, you will need to build the framework using a decision tree and by applying the rules of MECE. If this is not clear to you, look at our video guides. Or read our book which explains this is excessive detail using a live example.
  • As you build the framework out using the decision tree, see which branch will have the largest impact on the problem. That branch is the one you analyze first and in greatest detail. That is how you apply the 80/20 principle.

Never ever, ever, ever, ever, ever, ever, ever blurt out answers. McKinsey, Bain or any of the other top firms do not want people who have the answers. You can never have all the answers. They want people who can solve a problem even if they know nothing about the sector. So never blurt out the answer. You may fail. Always follow the methodical steps above to develop the correct answer. The final answer is not important. How you developed the answer and the reasoning and logic you applied is critical. How you engaged the interviewer to extract information is very important.

Do not mismanage your interviewer. In the case interview, your interviewer is judging everything you do. Do not ignore them, do not make them uncomfortable and do not leave them in the dark. As you develop the case solution, make sure you explain why you are doing things and ask for additional detail and confirmation of the steps you are taking. Work with them. Have a conversation with them and make it entertaining. These are all covered in our interview videos. When solving the case, it is worth doing the following:

  • Do not ever revert to things you know about the industry or what you have seen on TV. Work with the data provided. Only work with the data provided. Use common sense.
  • Explain what you are doing as you build the framework.
  • Explain why you built the framework.
  • If you do not understand a phrase or information point provided to you, ask for an explnanation.
  • As you build each branch of the framework ask the interviewer if there are parts missing or if she can divulge additional information. Do not make this robotic. Do not become stuck if she provides no additional information. Just move on.
  • Seek confirmation as you move further along the analyses. Does the interviewer agree with your prioritization?
  • Ensure everything you do is clearly sketched on a sheet of paper, in clear writing so that you can explain it.
  • Where you can, ask for more information and test how this information changes your answer or thinking.
  • Don’t say you are applying the 80/20 rule or use similar clichés. Just do it.
  • As you move ahead in each step of your analyses, do a sanity check:
    • Does this make sense?
    • Does the interviewer understand what you are going? Do they agree?
    • Is this analysis a priority?
    • Are you solving the overall case problem?
  • At the end make sure you have explained how you have solved the case problem.

You do not need to apply sector or industry specific skills. If you are reading up about different sectors, watching Bloomberg and so on; stop right there! You have not understood the management consulting approach to case problem solving. The problem solving approach is specifically designed to solve cases of which you have little or no prior knowledge. You should better spend your time understanding this approach and practicing.

Not all cases have obvious frameworks. Sometimes, you get lucky and the case problem requires you to  improve revenue, cut costs or increase profits. Then the framework is easy. You simply break-down the income statement. What happens if you need to improve productivity? This is slightly harder. What about fixing an organizational structure? This is much tougher. Therefore do not memorize frameworks. It is better to learn how to define problem statements and solve the cases from first principles.

Do not quit and do not rush. Wow – this is common. A candidate gets stuck and throws his hand up in resignation. How you respond under pressure is just as important. If you make a mistake, it’s fine to start over or ask for a blank piece of paper. Work in pencil and accept that you will make mistakes. Just do not rush and do not give up.

Convey yourself as a professional. Do not mumble. Do not make self-deprecating comments. Do not tell the interview how tough the case was and you are not sure if you made it. This is not high-school. There are no cliques for drama-queens at management consulting firms. Be polished and professional. If you get rejected at Bain, leave with dignity and learn from your mistakes. You still have a shot at Mckinsey and the BCG. If you get rejected, do not complain and try to find faults with the interviewer and process. Move on. Learn.

Learning the case interview process is tough, but not at all impossible. Make sure you are prepared before you go in.

“Do consultants from boutique consulting firms have a reasonable chance of moving up to McKinsey, Bain or the BCG? If so, what does it take?”

Extreme Makeover: Home Edition

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We received the following query through our website. We will answer this in an open forum on the site since we think it is relevant to many of our readers. You can apply our own process to determine your chances.

[To the candidate, We would need to see your resume to properly determine your chances.]

“My first consulting job was with a small boutique firm of performance specialists. Their engagements were geared toward performance improvements. They did not perform any strategy work but guaranteed their performance results. Analyses were a two week ’blitz’. It was a combination of day in the life studies as well as manager and supervisory behavioral observations. The projects were geared toward coaching managers and supervisors to increase hourly output and then reducing headcount (savings) due to lack of work. Due to the guarantee there was great pressure to achieve results. The company was very heavy-handed with staff and turnover was very high (up or out was very much a part of the culture). If you stuck around past 3 years you were pretty good. The company did not have any formal training and most of what was learned was obtained on field projects (on-the-job-training). This approach made it difficult for many employees to survive past 10 months. It was very much a sink-or-swim environment. New staff learned how to identify issues (using gap analyses) and then coach supervisors to resolve these issues. However, learning how to ‘human-engineer’ clients to resolve these issues required a skill many individuals didn’t have and struggled to execute. Yet, for understanding management at the “floor level” it was a great way to get started.

I currently work at small turnaround specialist consulting firm. They deal with small firms with approximately >$1M<$5M in sales. The challenge is most of the clients need a turnaround specialist, so it’s difficult to sustain an engagement for more than a few weeks as many of these firms have major cash flow problems. Sustained solutions tend to take longer to ‘mature’ and the “quick hits” don’t always generate enough cash to even pay the fees. It can be fun to work with these types of businesses but you have to “show value” quickly if you expect to come back the next week. In this environment we look at a company’s financial data (sales, operations, and finance) and then try to sort out the cash flow issues early so we ‘stop the bleeding’. It is very hard not to feel the weight of the world on your shoulders when you work with these types of clients – sometimes the help they require comes in just too late. In total, I spent 5.5 years at both firms.

Given the above, do consultants from boutique consulting firms have a reasonable chance of moving up to McKinsey, Bain or the BCG? If so, what does it take?”

We offer a career coaching service both for MBA’s and current consultants. In this post we will show you how we would assess this candidates chances and whether she has a shot at making it.

Step One: Resume check. Let’s look at the cold hard facts that are important to consulting firms

  • Does she have a degree? Did she do well; as in getting an 80% average or more?
  • Where did she study? Is it a good to great school? Do not read into the hype too much. Tier-1 firms do not just hire from Harvard and Wharton. Great grades from a good school will get you in.
  • Was the degree full-time or part-time? Part-time degrees will not count for much.
  • Do any of the consulting firms recruit from this school? This is not a decider, but it does influence the decision.
  • Does she have a post-graduate degree or MBA?
  • How old is she? A 25-30 year old candidate without an MBA is okay. There is still time to get a degree. The older you are, the more bad habits are ingrained and the less willing and capable you are to work the long hours and learn the management consulting approach. If you are 35 and above, and do not have an MBA or advanced degree, then the question would be what did you do during all this time? Realistically, the earliest you could get into an MBA program would be at the age of 38. That’s too late.
  • What is her experience? The tier-1 firms do not think much of the training of the other firms. So do not think this experience will count for much unless it was at a top boutique firm. The wrong kind of experience in consulting will count against you while the right kind of experience in industry will count in your favor. The worst mistake candidates make is assuming they are doing McKinsey or Bain a favor by bringing this experience to the table AND refusing to be re-taught. She must understand that she needs to go out of her way to explain why she stayed here if it was not ideal, why she understands she needs to learn the correct problem solving skills and most importantly, she actually can learn the right skills.
  • Any blue-chip experience? It would be great if this candidate served some time or an internship at a blue-chip like Coca-Cola, Pepsi, Nestle or GE.
  • What kind of leadership activities has she been involved in? The more time you spend out of school, the more this becomes important.

So let’s look at some scenarios.

Scenario 1: Let’s assume the candidate is 28; same background as described above, has a degree from a good school and graduated with a high GPA (greater than 85% average). She has a track record of being successful, shown leadership and is willing to unlearn all the bad habits picked up, and relearn the case method to get in. In this case, she has an okay chance.

Scenario 2: If the scenario was the same but she had a master’s degree, her chances become good.

Scenario 3: Same as scenario 1 but she was 36 years old. Her chances would be very slim.

Scenario 4: Same as scenario 1, she is 36 years old but has a doctorate. This is still tough. Age is a big factor here. It will come down to the candidate’s determination, school and her success in her career. Yet, it is still slim.

So as you can see; age, experience, willingness to learn, degree, grades and school count for a lot.

Step 2: Does resume and reality match?

Let’s assume, we looked at the resume, and the candidate fell into scenario 1 or 2. We would then arrange for a discussion to look for the following:

  • How does the candidate dress? Is this someone we could imagine in front of a client?
  • How does the candidate speak? Are they engaging, articulate and presentable?
  • What are the candidate’s values? Is integrity important?
  • Is the candidate worldly? Does she know what is happening in the world? Does she have a considered view-point and can debate topics?
  • Is she confident? Can she stand her ground and intelligently debate?
  • Does she command attention?
  • What is her etiquette?
  • Is she curious about the world?

If she does not have the right school, then she needs to minimize every other conceivable reason why she should be rejected. That means looking, acting and speaking like a polished consultant. This can be taught.

This is how we rank candidates:

  • She has all the attributes.
  • She does not have all the attributes but she can be coached and taught.
  • She does not have key attributes which cannot be taught.

If you are ranked in the first 2 groups, then its fine and we allow you to join our coaching program. If we think you lack key attributes which cannot be taught, then we would decline, since you would be unlikely to get in even with the best coaching.

We also want candidates who can be brutally honest with themselves. For example, if we tell you that you need to improve your dressing, speaking style and etiquette, some candidates become upset. However, if you are willing to change these things, you have a shot.

To Summarize:

Summary: Yes, you still have a shot; provided your grades are good and you are in your twenties. However, age is working against you. The more elapsed time since undergraduate studies equals fewer excuses for not getting a MBA, succeeding at your chosen career or notching up more accomplishments. You also learn bad habits which are hard to unlearn. If we knew more about this candidate, we may even advise them to consider Booz or AT Kearney. These are not tier-1 in terms of strategy, but AT Kearney is tier-1 in terms of operations consulting and Booz is as good as the top firms in some geographies and markets.

Next Steps: Polish your resume and you need to apply as early as possible. However, if your grades are not good, you may want to consider getting an MBA to improve your chances. You need to really prepare for the case interviews, speak to consultants in these firms and also learn the soft skills to impress the interviewer.

The reader also sent in the question:

“When consultants leave the tier 1 firms, how are they able to move into top positions with Fortune-500 companies?

Every significant head hunter is scouring Bain, BCG and McKinsey for the right candidates. Therefore, it is partly due to having worked or still working at the firm. Remember, these are training grounds for executives.

Second, you will spend 80% of your time in front of clients who are potential employers. If you are good, they will come to you.

Third, these consulting firms exist to groom future business leaders. It is natural they will end up in a corporate role.

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