What Bob Dylan Teaches Us About Digital Strategy
What Bob Dylan Teaches Us About Digital Strategy Bob Dylan has decided to sell the rights to his entire music catalog to a major music label. Let’s look at what Bob Dylan teaches us about digital strategy. A corporation now owns Bob Dylan’s entire life's work—he no longer owns the underlying property that made him famous in the first place. That's a big deal. Why did he decide to sell the rights to his music? Was it because of his age? Or, because of the rise of streaming services, did he feel he could get the best price now? In the past, you had to look at album sales from a record store if you wanted to know which artist was most popular. With the rise of digital technology and the rise of an economy where the barriers to entry have collapsed, we are seeing who the true winners are. A record store arranged its music on the shelves as a function of what was selling the most and because of deals with different record labels. If a record label was running a major promotion for an artist, they would get prime space in the store, so consumers were more likely to…