Tag: Digital Strategy
-
What Bob Dylan Teaches Us About Digital Strategy
What Bob Dylan Teaches Us About Digital Strategy Bob Dylan has decided to sell the rights to his entire music catalog to a major music label. Let’s look at what Bob Dylan teaches us about digital strategy. A corporation now owns Bob Dylan’s entire life’s work—he no longer owns the underlying property that made him famous in…
-
Digital Strategy: what is it
Digital strategy today means moving from B2B to B2C. It is not, and neither is it about building apps. This is a way to think about digital strategy.