One Uncomfortable Truth:

You’ve Been Thinking About Strategy All Wrong.

“The greatest mistake executives make is assuming they are in a competitive game. The best companies don’t compete. They change the game entirely.”

We have just released five new episodes of The Bill Matassoni Show, Season 3 and they challenge some of the most fundamental assumptions about business, marketing, and strategy.

Bill spent decades shaping the brands of McKinsey and BCG. Not by refining their marketing, but by redefining their position in the market. In these episodes, he dissects what truly drives influence, market power, and sustainable growth.

What’s inside:

• Market-making vs. competing – The firms and leaders who dominate industries are not the ones playing the game better. They are the ones who create new spaces where competition becomes irrelevant.
• How to sell the intangible – Whether it is consulting, financial services, AI, or high-end luxury, most leaders struggle to articulate the real value of what they offer. Bill explains how to sell trust, exclusivity, and access, not just products.
• The McKinsey advantage – Most assume McKinsey’s success is built on expertise. Bill breaks down how they control market perception and how this applies to any business.
• The strategy no one talks about – Growth is often framed as market share gains, but Bill argues that expanding the definition of your market is the more effective, and overlooked, approach.
• The power of narrative – Decisions are rarely rational. The firms that win know how to control the story that executives, investors, and markets believe.

Noteworthy Highlight

An Exclusive Opportunity to Co-Author a Book with Bill Matassoni

For the first, and most likely only, time, we are offering a select group of clients the opportunity to co-author a book with Bill Matassoni.

Bill’s career speaks for itself: former senior partner at both McKinsey and BCG, former worldwide head of marketing at McKinsey, and former head of McKinsey Quarterly. His insights have shaped the most influential firms in strategy consulting. Now, for a limited time, you have the chance to contribute alongside him and other distinguished leaders in a book designed for senior leaders and decision-makers at the highest levels.

This is not a recurring opportunity. Once this book is published, there are no plans to offer this opportunity again. If you want your name alongside Bill’s on a publication that will be read by senior leaders worldwide, we invite you to apply. Secure your chapter here.

These are the real strategic moves used by the most dominant firms.

For Insiders and Legacy members, the episodes are now available to watch.

For non-members, this is the kind of thinking that changes careers and companies. Join to access the full series (and the prior 2 seasons of this program).

[Watch Now] | [Join StrategyTraining.com]

Most leaders will keep thinking about strategy the way they always have.
Those who watch these episodes will not.

In this latest season, Bill Matassoni goes beyond theory, delivering an unparalleled deep dive into the principles that have defined his career and reshaped industries.

He begins with a day of intensive introspection, distilling the essence of his most profound insights. Then, in a rare and candid series of discussions, Bill brings together his closest colleagues and confidants, leaders who have shaped strategy at the highest levels, to unpack the strategies that redefine markets and create enduring competitive advantage.

Bill’s approach is about fundamental repositioning. Drawing on decades of experience, from tackling some of the most complex healthcare compliance challenges to revolutionizing how the world’s top consulting firms market themselves, he reveals how market leaders create dominance, not by competing, but by reshaping the playing field entirely.

This season is designed for business leaders who are ready to challenge conventional wisdom and rethink their approach to value creation, growth, and strategic positioning.

We invite you to engage with this extraordinary season, one that pushes the boundaries of what strategy and marketing can achieve.

It is time to reframe how you see the world and how the world sees you.

Join us as Bill and his closest advisors share insights that will change the way you lead.

The Bill Matassoni Show Season 3 (Insiders & Legacy Members)