How to Build a Sustainable Career Competitive Advantage (Even After 40)
Developing a sustainable and realistic competitive and comparative advantage in your career is challenging. Everyone reading this understands how difficult and tiresome it is to upgrade your profile and skill set so that you remain attractive to your organization and clients day after day, week after week, and year after year. And it is not just about being better than you were 12 months ago. It means being attractive relative to your peers and competitors. Each year, thousands of MBAs and other graduates enter the workforce with fabulous credentials, and your peers get staffed onto choice assignments close to the senior leaders of the organization. And for those of us living in the Western world, age is often viewed as a liability rather than an asset. Discrimination based on age is still acceptable and tolerated to a large degree. We live in a crazy world where 40 years old is considered old by many people in their 20s and 30s, even though we as humans are living longer and longer. I recently spoke with a new client in his 50s who shared that because of his age, he could no longer plan 10-20 years ahead, and that he simply didn’t believe…