The role of a CEO and why should consultants target CEOs
The Role of a CEO and Why Should Consultants Target CEOs What is the role of a CEO and why should consultants target CEOs? It's important to understand the difference between consultants targeting a CEO and targeting someone like the Chief Operating Officer, the head of Strategy, the Chief Marketing Officer, or even a divisional vice president. The differences are quite profound. The role of a CEO At the most fundamental level, the role of a CEO is to oversee everything that has an impact on the organizational health and performance of a company. A CEO has the authority to tackle any issue while the EVPs and other executives focus on their narrow domain of authority. The CEO can look at the work the CFO is doing, the work that the Chief Marketing Officer is doing, the work that the Executive VP of Beverage is doing, and what the Executive Vice President of Snacks is doing. The CEO has purview over everything and anything that, at that point in time and for the foreseeable future, has an impact on the organizational health and performance of the company. The point is, the role of a CEO is to wear many hats.…